Advertisers self regulated with the Children's Food and Beverage Advertising Initiative in November 2006, a voluntary program designed to change the mix of food advertised to children. There are now 18 major companies that have signed on to this effort. But there are two problems. This only applies to advertising during children's programming and standards have been vague. So, this has been mostly ineffective to date and new, more precise criteria have been proposed.
I'm not one at all to blame restaurants, food marketers or TVs for our choices. It is the parents who choose the restaurant and fill the grocery cart. However, awareness of the subtle messages aimed at your children is important. That includes the subtle messages of role modeling as well.
(Child Obesity, December 2013)