In a win-win deal, McDonald's agrees to offer a side salad, fruit or veggie instead of fries with Value Meals. Here's an infographic to better represent the deals of this agreement.
For kiddos, a Happy Meal will now be promoted as including milk, water or juice - the beverages of choice for healthier children - rather than soda.
Will McDonald's food cost go up? Yes. Are they doing the right thing? Yes. They can't go wrong with offering more consumer choice, improving their reputation in the fast food community, and promoting healthier choices for children.
Will consumers and parents choose the healthier options? Probably and hopefully. McDonalds is attempting to make the healthy choice the easy choice. And this puts My Plate into action-helping consumers fill half their plate with fruits and veggies. Healthier veggies that is.
As McDonald's website says, "You're trying hard to get your kids to be more nutrition minded. To think about what they are eating." That goes for adults too.